The Engine
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Built to Fix What Fragmented Marketing Broke
True Response Marketing was created to solve a problem most growth-stage companies don't realize they have until it's costing them millions.
As brands scale, marketing becomes fragmented. One team runs ads. Another writes copy. Content lives in isolation. Optimization happens sporadically — if at all. Each piece may perform "well enough" on its own, but the system as a whole becomes inefficient, unpredictable, and increasingly expensive.
True Response exists to replace fragmentation with alignment — and guesswork with validated performance. We engineer acquisition systems that compound over time, turning chaotic growth into predictable scale.
Why True Response Exists
Modern markets have fundamentally changed. Audiences are more sophisticated. Patterns are easier to spot. Formulas fatigue faster than ever. The playbooks that worked three years ago now deliver diminishing returns at higher costs.
Isolated Tactics
Channels operate independently without strategic coordination
Subjective Opinions
Decisions based on preferences rather than validated data
One-Variable Testing
Surface-level optimization that misses deeper performance gains
Disconnected Execution
Teams working in silos without unified messaging architecture
The result? Rising acquisition costs, inconsistent growth trajectories, and stalled scale despite increased investment. True Response was built on a different premise: Growth becomes predictable when messaging, psychology, and optimization are engineered as one unified system.
A System — Not an Agency
True Response Marketing is not a traditional agency. We don't optimize in silos. We don't rely on trends, templates, or borrowed playbooks that everyone else is running.
We build acquisition engines.
Every engagement is structured around a proprietary system that aligns market psychology, messaging architecture, paid acquisition, content sequencing, and conversion optimization — all continuously validated through ongoing data analysis.
This proprietary approach is why our work compounds over time rather than plateaus. It's why our clients predictability scale instead of enduring constant volatility.
Market Psychology
Understanding decision triggers
Messaging Architecture
Unified communication system
Paid Acquisition
Strategic channel deployment
Content Sequencing
Coordinated customer journey
Conversion Optimization
Continuous performance improvement
The TRUE RESPONSE© Philosophy
Our work is guided by five foundational principles that differentiate system-driven growth from tactical fragmentation. These principles are embedded into every layer of the TRUE RESPONSE© Optimization Engine, ensuring consistent, compounding performance gains.
Psychology Before Tactics
Decisions are made through a series of neural networks that fire in the brain... in the right order. Effective messaging must respect that order. We engineer messaging based primarily in Ethos and Logos. No hype, no empty promises - no emotional manipulation.
Validation Over Assumptions
Opinions don't scale. Tested insights do. Every strategic decision is grounded in validated data from multivariate testing, audience research, and performance analytics. We replace guesswork with evidence.
System Thinking
Performance improves fastest when all parts of the process work together as a coordinated system. Isolated optimizations create local maximums. System-level thinking unlocks exponential gains that compound across channels.
Precision Execution
Every word, variable, and sequence has a specific role. We eliminate waste, ambiguity, and generic communication. Precision creates clarity. Clarity drives action. Action generates predictable results.
Continuous Optimization
Markets evolve. Messaging must evolve faster. What works today will fatigue tomorrow. Our systems are built for continuous adaptation, ensuring performance improvements are sustained and amplified over time.
Leadership
Meet the Co-Founders
Chris Rocheleau
Co-Founder | Strategic Optimization Architect
Chris leads the data-driven methodology behind the TRUE RESPONSE© system, bringing deep expertise in multivariate testing, conversion optimization, and acquisition analytics to every engagement.
His focus is on uncovering hidden performance gains that traditional A/B testing never reveals — the compound improvements that emerge when multiple variables are optimized simultaneously across the entire customer journey.
Chris ensures every strategic decision is grounded in validated data rather than intuition, and that performance improvements compound systematically over time rather than plateauing after initial gains.
Lauren Egeland
Co-Founder | Messaging & Funnel Architect
Lauren leads the messaging strategy and full-funnel architecture behind TRUE RESPONSE©, specializing in belief-driven persuasion and conversion psychology.
She ensures every message aligns with how modern buyers actually decide — addressing objections before they surface, building conviction at each stage, and creating momentum from first touch to final conversion.
Her work transforms fragmented, inconsistent communication into cohesive, high-performing messaging systems that drive clarity, confidence, and decisive action. Lauren's strategic frameworks ensure that every word serves the system — eliminating waste and maximizing impact across all customer touchpoints.

Complementary Expertise, Unified Vision: Chris and Lauren built True Response to combine data-driven optimization with psychology-based messaging validated by Neuroscience creating acquisition systems where both sides amplify each other rather than operating independently.
Who We're Built For
True Response works exclusively with growth-stage companies that are ready to scale deliberately. We partner with organizations that have moved beyond the startup phase and are prepared to build sustainable, predictable acquisition systems.
$2M–$30M Annual Revenue
You've got product-market fit, but growth has become more expensive and less predictable as you scale.
Validated Market Position
Your offers are proven. The challenge isn't the product it's acquiring customers efficiently at scale.
Active or Ready for Paid Acquisition
You're either currently advertising or prepared to invest strategically in paid channels.
Strategic Over Tactical Mindset
You're willing to invest in work that compounds rather than chasing temporary gains.
We are selective by design. Systems only work when both sides are genuinely aligned on methodology, timeline, and commitment to validated performance over subjective preferences.
The Bottom Line
True Response Marketing exists for growth-stage companies to escape formula fatigue, eliminate constraints, defragment funnels and build acquisition engines that reliably perform in modern markets.
The fragmented approach that got you to where you are won't get you to where you want to be. Scaling requires alignment across messaging, psychology, channels, and continuous optimization — all working as one integrated system.
If you're ready to stop guessing, eliminate expensive volatility, and start scaling with precision and predictability, we should talk.
Our TRUE RESPONSE© Diagnostic is designed for growth-stage founders and marketing leaders who are serious about building sustainable acquisition systems. This isn't a sales pitch — it's a strategic assessment to determine if our methodology aligns with your goals and timeline.
3x
Average efficiency gain
Cost per acquisition improvement
67%
Faster optimization cycles
Time to validated insights