Case Studies
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TRUE RESPONSE©
Growth Engine
Superior, Unified Messaging and Optimization to Eliminate Leaking Revenue and Drive Consistent Profits
Who We Serve
Businesses looking to:
Lower CAC
Scale acquisition
Increase Revenue AND Profits
Consistent Growth
The Real Problem
We keep seeing many brands losing revenue and profits due to 3 core issues:
If you haven't updated and aligned your acquisition system in the last 12 months then you're being commoditized:
  • Ads look like competitors
  • Pages promise same results as others
  • Email open rates dropping
  • Content no longer drives conversions
This misalignment and fatigued message silently sinks revenue and profit in today's ultra competitive, AI-escalated landscape
Every market and vertical has matured… the market sees the same promises from everyone. They just don't respond anymore unless your entire message is unique and novel.
The Result of Misalignment and Fatigue
Things can get out of hand quickly
Rising acquisition costs
Inconsistent performance
Unscalable campaigns
Lost Sales
Dropping Revenue
When your messaging strategy gets updated and aligned based on actual market intelligence…
You get a "True Response" from your target market
A "True Response" From Your Ideal Customer Means
Introducing…
TRUE RESPONSE© Optimization Engine
A Proprietary Engine that Aligns and Optimizes:

Ads
Pages
Content
Emails
Optimization
All engineered to for a higher bottom line profit margin
Instead of just relying on old outdated "guru methods and formulas", we actually audit, align and test messaging to determine your path
Component 1: Our Message Mapping Process
Our "reverse research" message mapping system to match ideal customers to your offer:
P - Perception Drivers
B - Belief Shifts
C - Conversion Triggers
We identify the exact message patterns your market responds to
Once we map your message then we redefine strategy across your entire acquisition process
Component 2: Entire Ecosystem Messaging Strategy
We map the winning message patterns into:
  • Ads and full context "scaling sets"
  • Message patterns throughout all pages
  • Value Propositions and positioning
  • Content strategy and sequencing
  • Align emails with content
Everything aligned towards one goal... Profitable Growth
The lifeblood of any business is new customer acquisition - so we developed the highest converting ad methods we've ever seen
Component 3: Ads and Traffic Using Our Proprietary C.O.D.E Methodology
We craft messaging using our unique "CODE" messaging system rooted in contextual understanding and the latest findings in brain FMRI studies on "Neural Network Sequencing".
C - Context
O - Optimal
D - Decisive
E - Elements
Based on 150M spent on the Human Connectome Project. This has never been synthesized into marketing and decision making like this… until now.
Ads and pages engineered with decision science instead of guru formulas
After driving fresh, net new traffic - we need to move customers from deliberation to the final decision
Component 4: Content Strategy and Sequencing
We craft a structured plan for belief-building content through:

Strategic
Topics
Targeting core issues, interests and pain points of your audience
"Full Spectrum" Hooks
Creating instant understanding for deeper message engagement
Psychological Sequencing
Guiding natural thought progression into decision making conversion
Precision Scripting
Optimizing every word for clarity, impact, and persuasive power
Value-Building Narratives
Constructing stories demonstrate tangible outcomes
The result? Content that drives conversion, not just engagement
After establishing these components - then we need to optimize the process
But Most "Conversion Rate Optimization" agencies are focused on colors, vanity metrics and conversion rates… very few of them are experts at messaging
A CRITICAL POINT OF FAILURE:
They often fail to optimize the downstream effects on revenue AND profit
Component 5: Revenue and Profit Optimization
Multivariate Message Testing
66% Faster Testing Cycles Than A/B Testing
Testing Multiple Variables Simultaneously
Uncovering Hidden Message Patterns
Optimize Downstream Effects for Profit
Increasing Average Revenue Per Unique Visitor
This advanced statistical modeling method requires a fraction of the traffic used in traditional A/B split tests
How Multivariate Testing Works:
While others test one variable at a time, we test multiple variables simultaneously using advanced statistical methods
Accelerated Testing Cycles
Get insights in weeks, not months, with efficient multivariate protocols
Simultaneous Variables
Test headlines, copy, images, CTAs, and layouts all at once without statistical noise
Pattern Discovery
Uncover profitable message combinations that dramatically outperform individual changes
Performance Breakthroughs
Find significant, measurable
boosts in downstream revenue
Integrated Expertise,
One System
TRUE RESPONSE© unifies critical roles into a single, cohesive engine for growth:
Media Buyer
Optimizing ad spend and reach across platforms.
Conversion Copywriter
Crafting persuasive messages that drive action.
Messaging Strategist
Aligning brand voice and value propositions across the funnel.
Content Director
Orchestrating compelling content that builds belief and trust.
CRO Specialist
Continuously improving bottom-line revenue with data-driven testing.
No more disjointed efforts, just a powerful, synchronized system that optimizes profit
Case Study #1: Sixth Division
73.6% Increase in offer conversion rate
Increased Conversion rate from 5.19% to 9.01% on their $17 "Boost Your Sender Reputation" Mini-Course. Our PBC Process data informed us this offer was a market need.

Case Study #2: Kick
From just 11,270.13 in Monthly Ad Spend to over $404,549.19 for Just ONE Channel
29.25% Conversion Rate Increase on a 17-question, 6-Page Sales Process for their Beta Blocker offer
We optimized Kick's sales process from 17.06% to to 22.05% that took them from spending only $11,270.13 per month on Meta ads when they started with us… to now spending $404,549.19 per month as well as an additional 117K monthly Google ad spend
Outcomes You Can Expect
With TRUE RESPONSE© Acquisition Engine, you'll get:
1
Reduced Customer Acquisition Costs (CAC)
2
Increased Revenue & Profit (RPO)
3
Enhanced Average Order Value (AOV) & Lifetime Value (LTV)
4
Improved Lead Quality & Engagement
5
Scalable & Predictable Growth
6
Unified Messaging Across All Touchpoints
Why It Works So Well
Our system is designed for superior performance because it's:

Neuro-Science driven
Deep understanding of human decision-making and persuasion
Data Validated
Every strategy is rigorously tested and proven with real-world data
Entire Ecosystem
Covers every stage of the customer journey, from awareness to conversion
Cohesively Executed
All components work together seamlessly as a single, unified system
Optimized Continuously
Constant testing and refinement to maximize results and efficiency
Our 5-Step Process
From initial consultation to continuous optimization, we guide you through a structured journey to implement TRUE RESPONSE©
Discovery Call
Understanding your current goals, challenges, and desired outcomes to tailor our approach.
Deep Diagnostic
Comprehensive analysis of your existing funnels, messaging, and market position for hidden opportunities.
PBC Testing
Implementing our PBC PROCESS© to identify your market's precise Perception Drivers, Belief Shifts, and Conversion Triggers.
Messaging Architecture Build
Constructing a full-funnel messaging strategy based on validated insights
Launch & Optimize
Deploying the unified system, continuously testing, and refining for peak performance and scalable growth.
Who We Work With Best
The Ideal Partnership
We deliver exceptional results for growth-focused companies ready to scale strategically. Our system works best when there's alignment on goals, commitment to data-driven decisions, and readiness to invest in systematic growth.
1
Revenue Range: $2M–$50M/Year
Established businesses with proven offers ready for strategic acceleration
2
Active or Ready to Advertise
Currently running paid campaigns or prepared to launch with proper infrastructure
3
Clear Product-Market Fit
Validated offer with satisfied customers and consistent demand signals
4
Unified Messaging Priority
Leadership teams who understand the strategic value of cohesive brand communication

The TRUE RESPONSE© Package Includes:
Our comprehensive package integrates every aspect of your messaging and acquisition strategy into one powerful system:
Full Messaging Architecture
Strategic framework ensuring consistent and impactful communication using our CODE Methodology
PBC Testing Cycles
Continuous testing to identify precise market perception and conversion triggers
Content Sequence Planning
Structured content development to build belief and guide prospects
Proprietary EPIC Ads©
Data-driven ad creation for maximum engagement and conversion
Multivariate Funnel Optimization
Advanced revenue and profit optimization for uncovering hidden synergies and boosting performance
Continuous CRO Testing
Ongoing revenue optimization and refinement to ensure sustained growth and efficiency
Meet the Co-Founders
The visionary leaders behind the TRUE RESPONSE© system, dedicated to transforming your messaging and conversion strategies.
Chris Rocheleau
Chris has been building and growing acquisition systems for over 16 years and leads the data-driven methodology behind the TRUE RESPONSE© system, bringing deep expertise in multivariate testing, conversion optimization, and acquisition analytics to every engagement.
After developing his groundbreaking "C.O.D.E. Methodology", the foundation behind his messaging system… Chris has trained thousands of businesses and personally overseen hundreds of millions in ad spend in just the last 6 years alone.
Chris ensures every strategic decision is grounded in validated data rather than intuition, and that performance improvements compound systematically over time rather than plateauing after initial gains.
Lauren Egeland
Lauren leads the messaging strategy and full-funnel architecture behind TRUE RESPONSE©, specializing in belief-driven persuasion and conversion psychology.
She ensures every message aligns with how modern buyers actually decide — addressing objections before they surface, building conviction at each stage, and creating momentum from first touch to final conversion.
Her work transforms fragmented, inconsistent communication into cohesive, high-performing messaging systems that drive clarity, confidence, and decisive action. Lauren's strategic frameworks ensure that every word serves the system by eliminating waste and maximizing impact across all customer touchpoints.
"The entire marketing landscape has changed. It's time to update your entire strategy to match it"
If you're ready to transform your acquisition strategy and see measurable results, let's discuss how TRUE RESPONSE© accelerates your growth.
Apply with us by filling out the form below